DIY: Build a Successful Digital Marketing Strategy

How to Get Started on TikTok

Everyone’s heard of Facebook, Instagram and even Pinterest, but something new is always popping up. Oftentimes these newer players fade out of the limelight and are forgotten. That’s not what’s happening with Chinese-based TikTok, the social video app Gen-Z craze. What started out as a music app quickly became a powerful user-generated social experience through short videos. On TikTok anyone

viewing product on instagram before using instagram checkout feature
Is Instagram the Future of Social Commerce?

Instagram has changed a lot over the years. Businesses have more and more tools at their disposal. At one time, marketers could only tell users to click the link in bio. If they liked what they saw on their feed, then users would navigate to the business’s website. Then, Instagram implemented product tagging and shoppable Stories. This allowed marketers to

Entrance to department story, Macy’s, in a mall.
Macy’s Unveils VR In-store Shopping Experience

As more and more retailers join the wave of futuristic shopping experience via Augmented Reality (AR) and Virtual Reality (VR) selling online becomes more exciting than ever. Macy’s now joins the shopping giants such as Walmart, Wayfair, and Amazon in the trend pf offering VR shopping experiences to its customers. Now, Macy’s customers can see how the cabinet, bed, table,

Neat burger and sloppy burger with VS in the middle
Consumers Want Transparency

As shown in a recent study, millennials want brands to be transparent. Its more important to them over politicians and their friends and families. Millennials are socially conscious and aware of the current challenges facing the world