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Selling on Instagram 101

Instagram has made it easier for consumers to purchase merchant products straight through the app. The Instagram Shopping Feature is the perfect work around for the previous inability to add links on posts. Previously, the only link allowed a single link on the profile. Many posts showing products would add a caption that said to check the link to the website. Unfortunately, that meant customers would have to search for the product themselves. With the Shopping feature, that's not the case any longer. Check out our 101 to get your products selling on Instagram. 

What is Shopping On Instagram 

When consumers click on a shoppable post they will be provided pricing and product details. From there, they will be sent to the businesses website where they will be able to make the purchase with the product right in their cart. It helps customers quickly find products they want to buy and sends them where to buy them. The process keeps consumers on Instagram while also offering businesses a way to sell their products more easily.

How to Set Up Instagram Shopping Feature

  1. Become eligible
  2. Enable product tagging
  3. Create account with Shopify, BigCommerce, or Soldsie
  4. Use Instagram insights
  5. Share amazing photos

Eligibility Requirements

It's pretty easy to gain elgibility. First, an up-to date app and a business profile are a must. In order to use Instagram Shop, businesses must first have their store approved by Facebook Shop. There, a product catalog must be connected and approved before moving onto Instagram. Only physical goods can be sold. Once a catalog has been set up, the approval takes a few days. A notification will be received stating whether the account was set up or not. After that, you can begin selling.

Getting Started (The Basics)

First thing you'll want to do for your posts is enable product tagging. These are the pop-ups that appear upon a user clicking your product photos. It's simple. You choose a photo, and then select the products that you want to tag. This way consumers will easily be able to find what you are selling. In a single image you can tag up to five items, and in a multi-image post you can select up to twenty.

Use Instagram Insights

E-commerce businesses have access to analytics of their posts, particularly whether or not shoppers checked product info or clicked through to a product page. This can help in finding out what works and what doesn't.

Instagram has also partnered up with companies that can assist in tagging products and help with marketing. Such companies include Bigcommerce, Shopify, and Soldsie, which creates a custom site that looks exactly like instagram.

Photos are Everything!

Last but not least, the best kind of photos that work with Instagram Shopping are ones that catch the user's attention. You'll want to use photos that work best with your company and brand, and make sure the pictures clearly show your product. Instagram users respond well to user-generated content. Using them for shoppable posts will increase engagement and gain more sales.

Both small businesses and major brands can benefit from Instagram Shopping. With its simple tagging system, it levels the playing field. For instance, shoppers who look for sneakers will see both Nikes and other lesser known brands along side it. This gives small business just as much a chance to be seen.

Statistics show that a large majority of Instagram users follow an active shopping account. There's also 200 million users that check business sites on the app. And they weren't simply looking either.

According to Bigcommerce,

Shoppable posts accounted for a massive increase in traffic to the website and some brands saw a 20% increase in revenue.

With Instagram's dedicated user best and high activity, it's no wonder the amount of willing shoppers there are. To ignore Instagram Shopping as part of a social media marketing strategy would be to ignore its success. It's only rising in popularity, meaning there's a large group of consumers there that could be the perfect audience for your businesses brand.

Instagram has made it easier for consumers to purchase merchant products straight through the app. The Instagram Shopping Feature is the perfect work around for the previous inability to add links on posts. Previously, the only link allowed a single link on the profile. Many posts showing products would add a caption that said to check the link to the website. Unfortunately, that meant customers would have to search for the product themselves. With the Shopping feature, that's not the case any longer. Check out our 101 to get your products selling on Instagram. 

What is Shopping On Instagram 

When consumers click on a shoppable post they will be provided pricing and product details. From there, they will be sent to the businesses website where they will be able to make the purchase with the product right in their cart. It helps customers quickly find products they want to buy and sends them where to buy them. The process keeps consumers on Instagram while also offering businesses a way to sell their products more easily.

How to Set Up Instagram Shopping Feature

  1. Become eligible
  2. Enable product tagging
  3. Create account with Shopify, BigCommerce, or Soldsie
  4. Use Instagram insights
  5. Share amazing photos

Eligibility Requirements

It's pretty easy to gain elgibility. First, an up-to date app and a business profile are a must. In order to use Instagram Shop, businesses must first have their store approved by Facebook Shop. There, a product catalog must be connected and approved before moving onto Instagram. Only physical goods can be sold. Once a catalog has been set up, the approval takes a few days. A notification will be received stating whether the account was set up or not. After that, you can begin selling.

Getting Started (The Basics)

First thing you'll want to do for your posts is enable product tagging. These are the pop-ups that appear upon a user clicking your product photos. It's simple. You choose a photo, and then select the products that you want to tag. This way consumers will easily be able to find what you are selling. In a single image you can tag up to five items, and in a multi-image post you can select up to twenty.

Use Instagram Insights

E-commerce businesses have access to analytics of their posts, particularly whether or not shoppers checked product info or clicked through to a product page. This can help in finding out what works and what doesn't.

Instagram has also partnered up with companies that can assist in tagging products and help with marketing. Such companies include Bigcommerce, Shopify, and Soldsie, which creates a custom site that looks exactly like instagram.

Photos are Everything!

Last but not least, the best kind of photos that work with Instagram Shopping are ones that catch the user's attention. You'll want to use photos that work best with your company and brand, and make sure the pictures clearly show your product. Instagram users respond well to user-generated content. Using them for shoppable posts will increase engagement and gain more sales.

Both small businesses and major brands can benefit from Instagram Shopping. With its simple tagging system, it levels the playing field. For instance, shoppers who look for sneakers will see both Nikes and other lesser known brands along side it. This gives small business just as much a chance to be seen.

Statistics show that a large majority of Instagram users follow an active shopping account. There's also 200 million users that check business sites on the app. And they weren't simply looking either.

According to Bigcommerce,

Shoppable posts accounted for a massive increase in traffic to the website and some brands saw a 20% increase in revenue.

With Instagram's dedicated user best and high activity, it's no wonder the amount of willing shoppers there are. To ignore Instagram Shopping as part of a social media marketing strategy would be to ignore its success. It's only rising in popularity, meaning there's a large group of consumers there that could be the perfect audience for your businesses brand.

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