SEO or Search Engine Optimization is an essential part of digital marketing. It is what puts your brand on google’s first page, and that’s a very important spot to be. 75% of internet users never scroll past the first page
Content marketing is a necessity for any brand. While it was once considered a technique that helped brands stand out from the competition, it is now what drives most social marketing campaigns.
A new technology has emerged in the financial-technology industry that is looking to reshape the way we use the internet. Blockchain is an incorruptible distributed database of economic transactions that can record nearly anything of value. Each block records current
What’s the best way to reach your target audience? Since the advent of the internet, marketers have been trying to close the invisible gap between companies and their consumers. With the consistent rise and evolution of social media
Instagram has made it easier for consumers to purchase merchant products straight through the app. The Instagram Shopping Feature is the perfect work around for the previous inability to add links on posts. Previously, the only link allowed a single
Instagram is the place where businesses connect with consumers. According to Instagram COO Marne Levine, 80% of users voluntarily interact with businesses through the app. That is higher than all other major social networking sites
By analyzing data created from social media, major companies have learned to tailor their products according to the purchasing patterns of consumers. More people talking positively about a business or brand will raise its reputation
Influencers are a rising trend in social media marketing. While celebrity endorsements have long been a staple of big corporation advertising, there’s been a shift toward a more authentic approach.one that even small businesses can take advantage
Are you new to the social media marketing sphere? You’ve likely heard of Facebook, and Facebook-owned, Instagram. They are major players in any online marketing strategy. Facebook has over two billion users, while the mobile-oriented
These days, just about anyone can sell just about anything online. But a few hurdles stand in the way. How does one find the right customers? And how does one get their product in front of that perfect customer? Digital