Macy’s Unveils VR In-store Shopping Experience
As more and more retailers join the wave of futuristic shopping experience via Augmented Reality (AR) and Virtual Reality (VR) selling online becomes more exciting than ever. Macy’s now joins the shopping giants such as Walmart, Wayfair, and Amazon in the trend pf offering VR shopping experiences to its customers. Now, Macy’s customers can see how the cabinet, bed, table, sofa set, or any furniture would look like without having to leave their homes. Virtual shopping is taking a step further with the home designing mobile application along with the VR experience.
How VR and AR Changed the Shopping Behavior of Consumers
In this age, retailers are selling more than just products. They are selling the experience. Shopping through VR takes enjoyment to a higher level. Shoppers are more likely to remember the experience more than the product itself. This smart move from retailers brought about a positive response in such a way that over 60% of shoppers now prefer stores with VR and AR experience. Although a majority of the stores are not offering VR experience yet, about 70% of shoppers anticipate the launch of VR shopping apps in the near future.
Consumers enjoy the virtual engagement of this experience. Thus, retailers with the app can expect a surge of profit from online sales. When the products are virtually in front of the shoppers this encourages more engagement. Increase of engagement causes increase of sales.
A Powerful Marketing Tool
This experience in itself is a very strong form of interactive advertising. Consumers are in personal control where they look and what items they wish to check out without having to leave their place. Retailers provide a more focused line of products with emphasis on their own merchandise. Unlike in a physical store, competing products stand side by side, in a VR app, only the products of specific shops are featured. The store maximizes the marketing campaign through this method. The VR shopping app in itself provides good recall among app users. Whenever they see the app icon, it is already a strong form of brand marketing.
The Future of Furniture Retail
Shopping has now evolved into what we call the omnichannel, an integrated shopping experience across all possible channels. Individuals can have a seamless shopping experience whether from a mobile device, a desktop, by phone, or from a physical store. This marketing technique has the user in mind. When you can present the product right in from of the prospective buyer without them having to leave their desks or current location, this is an example of a powerful digital marketing strategy.
One reason why some consumers hesitate to buy online is that they cannot see the product apart from the picture on the catalogue. It will be difficult to part with your hard-earned money for an investment piece, such furniture if you cannot see what it really looks like in real life. VR shopping experience removes this feeling of uncertainty. Customers can see from all angles and have more control.
Soon enough, more retailers will join the bandwagon of interactive shopping phenomenon. What was once a pipe dream just a few years ago, is now a reality. With AR, shoppers can now see how the furniture piece will look like when placed in a room. It is a unique and exciting 3D experience for shoppers.
Taking the retail business to this level is a big leap for most who have already followed the digital trend. We can expect more app developers, website owners and retailers in the VR world in the coming years, much to the delight of the people who love shopping.