Instagram logo cut in half with Snapchat logo

Instagram vs. Snapchat: What’s Best for Marketing Your Brand?

By analyzing data created from social media, major companies have learned to tailor their products according to the purchasing patterns of consumers. More people talking positively about a business or brand will raise its reputation and bring success. Furthermore, conversation will increase it’s search ranking and make certain that your brand has visibility. The right strategy and use of specific social media sites can increase popularity and bring your business to the top of your industry. While Facebook is well known as the most populated site, there are other contenders to consider. Facebook-owned Instagram and its competitor Snapchat may give your brand the boost it needs, but which is best for your brand? Instagram vs. Snapchat, who wins?Pair of hands holding two smart phones with Snapchat and Instagram logos

Instagram Overview

One of the most important features on Instagram are hashtags. You can use either branded hashtags, particularly if your brand is already known, or community hashtags which are made by every day users. Following the Instagram guidelines is the only to make sure your content is seen and not marked as irrelevant. This means using hashtags that will generate followers and promote a community around your brand.

Another feature that can really promote sales, is Instagram Shopping. It allows users to see the price and description of an item without leaving the app. Should they wish to purchase it, these posts will automatically send them to the correct product page.

Engage with your audience using Instagram Analytics. This will more than assist in finding your target audience and making sure the content curated is being received well. Using analytics allows you to find out what content is performing best. You will also be able to see your audience demographics.

Pros and Cons of Instagram

Instagram is easy to use and it’s visually appealing. It makes contacting your business easy, since all your information is right on your profile. It offers consumer insight and demographics so you know how to interact with your followers. Promoting posts is easy with a single click of a button.

Of course, Instagram is solely on mobile, making it a little difficult to run everything on the app. Facebook also added an algorithm a few years ago called “best post first”, which changed the feed from chronological order, to whatever that user interacts with most. This is particularly bad news for smaller business as they then have to compete with more popular brands that will automatically receive recognition.

Snapchat Overview

With 100 million active daily users, it’s definitely capable of bringing awareness to your brand. You can create behind the scenes footage, bringing instantaneous VIP access that consumers would wenerate engaging content as well as time-sensitive videos that can be used for special events. As for filters, Instagram is much more limited and only focuses on color and lighting effects.

According to statistics, Instagram is currently winning in popularity over Snapchat.

With flexibility for both permanence and impermanence, the app makes far more sense to use than Snapchat. Instagram has a wider audience and with Snapchat’s slow decline, is only gaining momentum. For businesses that’s a clear sign that Instagram is the better choice for advertising and branding. When engagement is one of the most important aspects of social media, not having that two-way communication is impractical. Instagram now has the same service as Snapchat, and it’s an extension of the already successful app. With Facebook behind it, there’s really no reason to consider that it will sink any time soon. Unfortunately for Snapchat, it may soon be obsolete.

By analyzing data created from social media, major companies have learned to tailor their products according to the purchasing patterns of consumers. More people talking positively about a business or brand will raise its reputation and bring success. Furthermore, conversation will increase it’s search ranking and make certain that your brand has visibility. The right strategy and use of specific social media sites can increase popularity and bring your business to the top of your industry. While Facebook is well known as the most populated site, there are other contenders to consider. Facebook-owned Instagram and its competitor Snapchat may give your brand the boost it needs, but which is best for your brand? Instagram vs. Snapchat, who wins?

Pair of hands holding two smart phones with Snapchat and Instagram logos

Instagram Overview

One of the most important features on Instagram are hashtags. You can use either branded hashtags, particularly if your brand is already known, or community hashtags which are made by every day users. Following the Instagram guidelines is the only to make sure your content is seen and not marked as irrelevant. This means using hashtags that will generate followers and promote a community around your brand.

Another feature that can really promote sales, is Instagram Shopping. It allows users to see the price and description of an item without leaving the app. Should they wish to purchase it, these posts will automatically send them to the correct product page.

Engage with your audience using Instagram Analytics. This will more than assist in finding your target audience and making sure the content curated is being received well. Using analytics allows you to find out what content is performing best. You will also be able to see your audience demographics.

Pros and Cons of Instagram

Instagram is easy to use and it’s visually appealing. It makes contacting your business easy, since all your information is right on your profile. It offers consumer insight and demographics so you know how to interact with your followers. Promoting posts is easy with a single click of a button.

Of course, Instagram is solely on mobile, making it a little difficult to run everything on the app. Facebook also added an algorithm a few years ago called “best post first”, which changed the feed from chronological order, to whatever that user interacts with most. This is particularly bad news for smaller business as they then have to compete with more popular brands that will automatically receive recognition.

Snapchat Overview

With 100 million active daily users, it’s definitely capable of bringing awareness to your brand. You can create behind the scenes footage, bringing instantaneous VIP access that consumers would wenerate engaging content as well as time-sensitive videos that can be used for special events. As for filters, Instagram is much more limited and only focuses on color and lighting effects.

According to statistics, Instagram is currently winning in popularity over Snapchat.

With flexibility for both permanence and impermanence, the app makes far more sense to use than Snapchat. Instagram has a wider audience and with Snapchat’s slow decline, is only gaining momentum. For businesses that’s a clear sign that Instagram is the better choice for advertising and branding. When engagement is one of the most important aspects of social media, not having that two-way communication is impractical. Instagram now has the same service as Snapchat, and it’s an extension of the already successful app. With Facebook behind it, there’s really no reason to consider that it will sink any time soon. Unfortunately for Snapchat, it may soon be obsolete.

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