Instagram and Facebook logos dug into the sand

Building a Social Community: Facebook and Instagram

Are you new to the social media marketing sphere? You’ve likely heard of Facebook, and Facebook-owned, Instagram. They are major players in any online marketing strategy. Facebook has over two billion users, while the mobile oriented app has over 800 million. To ignore these statistics is impossible. Reaching an audience that big is essential for any growing business, whether online or otherwise. Still, it can be a daunting task to build a social community. After all, how do you target your audience and connect with them? It begins with a profile that exemplifies what your brand is and consistent content. While there are digital marketing firms to handle this for you, here’s a few basics to get started.


To start with, you will want to create your page. Add a name for your page that should be e your business’s name. Make sure to choose the right category for your company. Enter in all the relevant information into your profile. You’ll need all the basic information, such as the name, address and phone number. It’s best to put this information in now. When you start creating your Instagram profile, the info will switch over when switching that profile from personal to business.

Add some images, such as your profile and cover images. Make sure they are relevant and appealing. This picture will represent your business, and you want it to make the right statement. Images also need to be the size specifications. It is crucial that your cover image is clear. Now for the content. It’s essential that you post daily when you begin. This consistency will help to gain your audience.

Research states that it’s best to post once daily. Anytime between 1 and 4pm are target times. Wednesdays at 3pm are peak times. Weekends and after 8pm seem to be the worst time to post.

Engage your consumers with visually satisfying content. Add pictures to your posts. The image plus caption will grasp the reader more. Videos are also a plus to incorporate as well.



Although Instagram is a mobile oriented site, you can set up your account through both the desktop and the app on your phone. The process is seamless once you’ve created your username. If the username is already taken, Instagram will immediately notify you. Once created, your page will be a personal profile. You can switch to a business profile through settings. Instagram now allows users to switch to a business profile whether they have a Facebook business page or not. If linking to your Facebook, the information you put in from the email to address will be transferred to you Instagram profile.

Similar to Facebook, your profile photo needs to be crisp, clean. This can simply be the company logo or an image that representative of your brand. New Instagram features allow you to add hashtags that correspond to your brand to make it easier for users to find you. Another updated feature is the shop feature making that instantly enhances the shopping experience for your customer. They can now shop straight from the picture. Additionally, you can add your website.

Times vary on when its best to post. Consistency is key as you are in the process of building your audience on yet another social media platform.

There was a report that stated the best times to post are during off-work hours. This will give you the most traffic. 

Instagram is all about photos and videos. You will want to make yourself aware of the best dimensions and resolutions. There are free online programs available that ensure all your images are Instagram ready. Users rely heavily on the photos and videos so your content will need to reflect this.

Taking advantage of both social media sites and using them well is key for the success of a social media marketing strategy. They can connect your business with your targeted audience. Visibility is key and there’s social media is a free tool that will help you grow that. Followers receive essential updates on the product or services you offer. While both sites differ from the type of content that works best, having both doubles the chances of your brand being noticed. Building a social community goes beyond just creating social media profiles. Followers turn to customers based on engaging content and transparency that your business coveys through each post.


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