Polaroid style pictures with different social media logos

Advantages of Social Media

What’s the best way to reach your target audience? Since the advent of the internet, marketers have been trying to close the invisible gap between companies and their consumers. With the consistent rise and evolution of social media, it has become increasingly easier to do just that. What are the advantages of social media for your brand? What platforms are a necessity?

current status of social media 

The amount of people using social media has grown exponentially since its inception and now there are over 2.46 billion users in the world. That is approximately 28% of the world’s population and that number is only expected to grow. Keeping that in mind, it makes sense that social media would be the best way to bring brands to the consumer. Social media makes it easier to connect with people personally. It fosters relationships, gives your brand a reputation and builds integrity. Creating a relationship with the customer is one of the most important things a brand can do when there’s so much in today’s society that is vying for attention.

Key Benefits

For most people, social media is about connecting with other people. It’s about being able to keep in touch with friends, family, and sometimes even making new friends. What does this mean for brands? People are less likely to see posts as advertisements, but only if marketers make their brand more human. It’s more important and more effective to spread brand awareness than to push consumers to spend their hard earned cash. Creating memorable content is more likely to bring in customers when they are ready to purchase an item. Paying attention to your audience is key. People put their lives out on social media, and that can help you tailor your content specifically to draw them in. That’s what creates conversations and connects brands with people.

Branding

According to these statistics, consumers expect brands to interact with them quickly. Particularly in the case of Twitter, complaints should be replied to within the hour. A social media presence obviously means being social and that directly correlates with how brands keep their customers. Most marketers would say it’s easier to retain customers than it is to gain new ones. After all, having social media presence is really all about customer service. The fact is, most people who follow your brand’s profile will be people who are already acquainted with your business. So, interact with them and they will become brand ambassadors. They will be the ones that will generate the conversation needed to bring in more customers. Because if they have a good experience, then the likelihood is they will recommend a brand to others.

These very loyal customers may also help promote your brand through user generated content (UGC). According to statistics, 60% of consumers see UGC as more authentic than company generated. Furthermore, it’s easy to distribute. It’s as simple as sharing someone’s content, and that will strengthen engagement between brand and consumer.

Website Traffic

Despite the importance of social media marketing strategies, it’s important to note that it doesn’t always generate website traffic. With changes to site algorithms, business content is being moved to the bottom of social feeds. This is why social media is considered an engagement channel and the most important use is for branding. That’s not to say it can’t drive website traffic at all. Content creation drives the conversation with the consumer. This type of marketing may take longer to draw in consumers, but creating a community for your brand is crucial to its future success.

Which is why the most important aspect of social media marketing is that it’s free. Traditional advertising costs can amount of a hefty expense. But even if you decide to pay for advertising on sites like Facebook or Instagram, it is still cheaper.

Platforms Every Brand Needs

Choosing the right social media networking sites is all about knowing the demographic that they cater to, and which your target audience falls into. For instance, according to statistics Snapchat is good for targeting a younger audience. On the other hand, despite Facebook’s massive user base, the age group ranges from 25-54. That makes it great for brands with an older audience. Sites like Instagram and Pinterest rely heavily on aesthetically pleasing photos, but the latter is used more by women. The right platform also depends on the amount of traffic each site gets.

Facebook ranks highest in monthly active users, followed by Instagram, Twitter, Pinterest and Snapchat. The numbers change a little when considering global active usage versus United States usage, but Facebook still reigns supreme. And remember it isn’t necessary to be on all social media sites. The important thing to understand is who your audience is so that you can pick and choose which sites fit for your brand.

Social media is not going anywhere any time soon.

Statistics show that by 2021 there will be an expected million more users.

People want to connect with others and the easiest and fastest way to communicate is through social media sites. These sites will only continue to innovate, from augmented reality to increased live streaming, as well as increased temporary social media, and social TV that can allow creators to deliver highly customized content. Social media marketing will be just as important in the future as it is today, and perhaps even more so with how integrated the digital world is becoming with reality. It has never been more important to invest in a social media strategy.

What’s the best way to reach your target audience? Since the advent of the internet, marketers have been trying to close the invisible gap between companies and their consumers. With the consistent rise and evolution of social media, it has become increasingly easier to do just that. What are the advantages of social media for your brand? What platforms are a necessity?

current status of social media 

The amount of people using social media has grown exponentially since its inception and now there are over 2.46 billion users in the world. That is approximately 28% of the world’s population and that number is only expected to grow. Keeping that in mind, it makes sense that social media would be the best way to bring brands to the consumer. Social media makes it easier to connect with people personally. It fosters relationships, gives your brand a reputation and builds integrity. Creating a relationship with the customer is one of the most important things a brand can do when there’s so much in today’s society that is vying for attention.

Key Benefits

For most people, social media is about connecting with other people. It’s about being able to keep in touch with friends, family, and sometimes even making new friends. What does this mean for brands? People are less likely to see posts as advertisements, but only if marketers make their brand more human. It’s more important and more effective to spread brand awareness than to push consumers to spend their hard earned cash. Creating memorable content is more likely to bring in customers when they are ready to purchase an item. Paying attention to your audience is key. People put their lives out on social media, and that can help you tailor your content specifically to draw them in. That’s what creates conversations and connects brands with people.

Branding

According to these statistics, consumers expect brands to interact with them quickly. Particularly in the case of Twitter, complaints should be replied to within the hour. A social media presence obviously means being social and that directly correlates with how brands keep their customers. Most marketers would say it’s easier to retain customers than it is to gain new ones. After all, having social media presence is really all about customer service. The fact is, most people who follow your brand’s profile will be people who are already acquainted with your business. So, interact with them and they will become brand ambassadors. They will be the ones that will generate the conversation needed to bring in more customers. Because if they have a good experience, then the likelihood is they will recommend a brand to others.

These very loyal customers may also help promote your brand through user generated content (UGC). According to statistics, 60% of consumers see UGC as more authentic than company generated. Furthermore, it’s easy to distribute. It’s as simple as sharing someone’s content, and that will strengthen engagement between brand and consumer.

Website Traffic

Despite the importance of social media marketing strategies, it’s important to note that it doesn’t always generate website traffic. With changes to site algorithms, business content is being moved to the bottom of social feeds. This is why social media is considered an engagement channel and the most important use is for branding. That’s not to say it can’t drive website traffic at all. Content creation drives the conversation with the consumer. This type of marketing may take longer to draw in consumers, but creating a community for your brand is crucial to its future success.

Which is why the most important aspect of social media marketing is that it’s free. Traditional advertising costs can amount of a hefty expense. But even if you decide to pay for advertising on sites like Facebook or Instagram, it is still cheaper.

Platforms Every Brand Needs

Choosing the right social media networking sites is all about knowing the demographic that they cater to, and which your target audience falls into. For instance, according to statistics Snapchat is good for targeting a younger audience. On the other hand, despite Facebook’s massive user base, the age group ranges from 25-54. That makes it great for brands with an older audience. Sites like Instagram and Pinterest rely heavily on aesthetically pleasing photos, but the latter is used more by women. The right platform also depends on the amount of traffic each site gets.

Facebook ranks highest in monthly active users, followed by Instagram, Twitter, Pinterest and Snapchat. The numbers change a little when considering global active usage versus United States usage, but Facebook still reigns supreme. And remember it isn’t necessary to be on all social media sites. The important thing to understand is who your audience is so that you can pick and choose which sites fit for your brand.

Social media is not going anywhere any time soon.

Statistics show that by 2021 there will be an expected million more users.

People want to connect with others and the easiest and fastest way to communicate is through social media sites. These sites will only continue to innovate, from augmented reality to increased live streaming, as well as increased temporary social media, and social TV that can allow creators to deliver highly customized content. Social media marketing will be just as important in the future as it is today, and perhaps even more so with how integrated the digital world is becoming with reality. It has never been more important to invest in a social media strategy.

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