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5 Ways to Increase Your Instagram Reach

Instagram is the place where businesses connect with consumers. According to Instagram COO Marne Levine, 80% of users voluntarily interact with businesses through the app. That is higher than all other major social networking sites, including Facebook. Humans are naturally visual learners. All the high resolution, colorful pictures on Instagram draw attention, especially when done correctly. The app pushes brands to showcase personality, uniqueness and a way to find a voice that reaches people. In particular, its found popularity in the younger generation which means building brand awareness with the largest growing segment of the population. So what are the best ways to gain popularity with that audience and extend your reach?

Tips to Increase Reach

As with any marketing strategy, it takes some trial and error. You want to interact with people. Direct message your followers. Don't just post for activity. You want to have a style guide that is consistent and shows your brand's personality. Showcase a new product, show exclusive behind-the-scenes photos or introduce members of the team to illustrate your brand's culture. And, of course, don't forget to link your website in your profile. Here's 5 strategic ways to boost your Instagram reach.

  1. Find optimal time to post.
  2. Provide a variety of content.
  3. Advertise
  4. Collaborate with influencers.
  5. Host content/giveaways.

Find Optimal Time to Post

When to post depends almost entirely on your target audience.Studies have found the most basic timeline of when to post. For Instagram, the best time is right before work around 8 to 9am and after 5pm. But that could vary depending on the habits of your consumers and their locations. Paying attention to time zones is crucial. Use Instagram Insights to see when your audience is most active. You'll have to experiment to find out what combination of days and times gains the most interaction.

Provide a Variety of Content

Create different content. Coordinate the colors in your photos so that people easily recognize your brand. Use the colors of your logo in each and every picture, but don't just post the logo by itself. There are plenty of subjects that you can use to market your brand. Photos with faces seem to really personalize content, as users connect more seeing another person. 

A study found that while photos gain more likes than videos, videos create more engagement. Users are more likely to comment and have conversation.

Instagram Stories are a great way to show exclusive time-sensitive content. All Stories vanish after 24 hours. It's important to note that most viewers are not watching these videos with sound. Make them accessible, fun and, most important of all, tell a good story.

Unlike Stories, Instagram Live videos vanish right after the event is over. It drives a sense of urgency if someone wants to watch. Try one of these ideas that will really make your brand pop. Ask questions, start conversations and really communicate with the consumer. If you're not engaging enough, users won't be interested in your content.

Use hashtags. You don't want to overload posts with a ton of hashtags, but a few on every post will help promote your brand. You can use branded hashtags, or general hashtags which coincide with your brand.

AdvertisE

Instagram allows for several different types of advertisements. You can use photos, videos, carousel (which allows users to swipe through pictures), or Stories. There are two ways to advertisements: promoting posts and Instagram Ads. While it's easy to promote because it's in-app, there are more options to choose from using Facebook Ad Manager, which powers Instagram Ads. Promoting is also not as accurate when targeting who the ad is for. That said, you can let Instagram create an audience for you using Lookalike Audience. It will use your current customers profiles and generate an audience with similar profiles to them.

Collaborate with Influencers

Influencers can be a great resource for advertising. They already have an audience which trusts them to be authentic. Depending on the size of their followers, they can be either relatively cost-friendly or fairly expensive. Prices range anywhere from $250 to $1000 per sponsored ad. Micro-influencers might be willing to take payment in the form of free product trials, while others will except cash payment. The most important thing is knowing whether their audience is engaged, the quality of their followers and what industry they cater to most.

Host Contests/Giveaways

Giveaways and contests are an easy way to bring in new followers. There are plenty of different types and all will increase engagement and visibility of your brand. You can make these events specifically for those following you. It will encourage users to follow your account if they are interested in the prize. There are also contests which ask users to comment and mention other Instagram accounts which will then draw more people. Just remember to abide by Instagram's promotion guidelines.

Use these techniques and within a few months your follower count will have grown exponentially. You will see the numbers rise for your effort, and hopefully gain a loyal audience for your brand. Create a post schedule that will target your specific audience. Tailor your content to that audience and provide them with different types to promote engagement. Use different types of advertising methods from Instagram ads to promoting in-app, or gain an influencer. Experiment with what works for you and your brand. Contests and giveaways can easily draw more people to your brand. Using all five techniques will certainly create a highly successful Instagram account that people will always enjoy having on their feed.

Instagram is the place where businesses connect with consumers. According to Instagram COO Marne Levine, 80% of users voluntarily interact with businesses through the app. That is higher than all other major social networking sites, including Facebook. Humans are naturally visual learners. All the high resolution, colorful pictures on Instagram draw attention, especially when done correctly. The app pushes brands to showcase personality, uniqueness and a way to find a voice that reaches people. In particular, its found popularity in the younger generation which means building brand awareness with the largest growing segment of the population. So what are the best ways to gain popularity with that audience and extend your reach?

Tips to Increase Reach

As with any marketing strategy, it takes some trial and error. You want to interact with people. Direct message your followers. Don't just post for activity. You want to have a style guide that is consistent and shows your brand's personality. Showcase a new product, show exclusive behind-the-scenes photos or introduce members of the team to illustrate your brand's culture. And, of course, don't forget to link your website in your profile. Here's 5 strategic ways to boost your Instagram reach.

  1. Find optimal time to post.
  2. Provide a variety of content.
  3. Advertise
  4. Collaborate with influencers.
  5. Host content/giveaways.

Find Optimal Time to Post

When to post depends almost entirely on your target audience.Studies have found the most basic timeline of when to post. For Instagram, the best time is right before work around 8 to 9am and after 5pm. But that could vary depending on the habits of your consumers and their locations. Paying attention to time zones is crucial. Use Instagram Insights to see when your audience is most active. You'll have to experiment to find out what combination of days and times gains the most interaction.

Provide a Variety of Content

Create different content. Coordinate the colors in your photos so that people easily recognize your brand. Use the colors of your logo in each and every picture, but don't just post the logo by itself. There are plenty of subjects that you can use to market your brand. Photos with faces seem to really personalize content, as users connect more seeing another person. 

A study found that while photos gain more likes than videos, videos create more engagement. Users are more likely to comment and have conversation.

Instagram Stories are a great way to show exclusive time-sensitive content. All Stories vanish after 24 hours. It's important to note that most viewers are not watching these videos with sound. Make them accessible, fun and, most important of all, tell a good story.

Unlike Stories, Instagram Live videos vanish right after the event is over. It drives a sense of urgency if someone wants to watch. Try one of these ideas that will really make your brand pop. Ask questions, start conversations and really communicate with the consumer. If you're not engaging enough, users won't be interested in your content.

Use hashtags. You don't want to overload posts with a ton of hashtags, but a few on every post will help promote your brand. You can use branded hashtags, or general hashtags which coincide with your brand.

AdvertisE

Instagram allows for several different types of advertisements. You can use photos, videos, carousel (which allows users to swipe through pictures), or Stories. There are two ways to advertisements: promoting posts and Instagram Ads. While it's easy to promote because it's in-app, there are more options to choose from using Facebook Ad Manager, which powers Instagram Ads. Promoting is also not as accurate when targeting who the ad is for. That said, you can let Instagram create an audience for you using Lookalike Audience. It will use your current customers profiles and generate an audience with similar profiles to them.

Collaborate with Influencers

Influencers can be a great resource for advertising. They already have an audience which trusts them to be authentic. Depending on the size of their followers, they can be either relatively cost-friendly or fairly expensive. Prices range anywhere from $250 to $1000 per sponsored ad. Micro-influencers might be willing to take payment in the form of free product trials, while others will except cash payment. The most important thing is knowing whether their audience is engaged, the quality of their followers and what industry they cater to most.

Host Contests/Giveaways

Giveaways and contests are an easy way to bring in new followers. There are plenty of different types and all will increase engagement and visibility of your brand. You can make these events specifically for those following you. It will encourage users to follow your account if they are interested in the prize. There are also contests which ask users to comment and mention other Instagram accounts which will then draw more people. Just remember to abide by Instagram's promotion guidelines.

Use these techniques and within a few months your follower count will have grown exponentially. You will see the numbers rise for your effort, and hopefully gain a loyal audience for your brand. Create a post schedule that will target your specific audience. Tailor your content to that audience and provide them with different types to promote engagement. Use different types of advertising methods from Instagram ads to promoting in-app, or gain an influencer. Experiment with what works for you and your brand. Contests and giveaways can easily draw more people to your brand. Using all five techniques will certainly create a highly successful Instagram account that people will always enjoy having on their feed.

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