5 Pinterest Tips to Pin Your Brand to the Top!
Remember the days of ripping pages out of a magazine and pinning them to a bulletin board? Anything that inspired you had to be on display. It could be a design you wanted for a room in your home, DIY projects, fashion, food, or a collection of motivational quotes. Well, digitally that is still possible with Pinterest. The whole concept is pinning what you love into categories. The content within can then be pinned by others. The following are 5 tips that will help you pin your brand to the top.
Remember the days of ripping pages out of a magazine and pinning them to a bulletin board? Well, digitally that is still possible with Pinterest!
What is Pinterest?
As noted above, Pinterest is a culmination of a variety of topics. Popular ones range from home décor and DIYs to recipes and how-to’s. When it comes to your brand, the process is no different. It’s the same steps except there are different hacks to help gain visibility, especially for those just starting out.
Why Do You Need It for Your Brand?
According to e-Marketer, the only social media platform that tops Pinterest in terms of influencing purchasing decisions is Facebook. People resort to Pinterest not just for inspiration, but if a link is included to buy something they love, that’s a major bonus for your brand.
1. Pin Often and Space Them Out
Similar to how you would pin pages and pages at a time on that bulletin board, the same applies to Pinterest. For your brand, it’s recommended to pin more than 5 times a day. Before the standard was just once or twice. It may seem excessive, but you want to touch all bases with your audience who you want to be future customers.
It is important to space out your pins.
While you may want to get it out of the way and post all at once, it’s not going to be effective. Strategically spacing them out will produce the best results. As to what time works best? Anywhere between 2pm to 4pm and 8pm to 1am are suggested. These are the prime times where people are scrolling on their phones pinning the afternoon away into the night. You may not want to be awake posting anything about your brand at 1am, so a middle ground would be the 2pm to 4pm window. If you are interested in the late-night audience, you can still post by using a scheduling system such as Buffer. Like scheduling content on Facebook, you upload your image, add your description, set the time, and you’re done.
Overall when it comes to content of any kind, you must be consistent. Posting sporadically is not going to work to build an audience on Pinterest. You have to pin and re-pin to build the engagement.
2. Share What Your Brand Is
Now that you know when to pin, it’s time to decide what to pin. It’s common to see a variety of content on Pinterest from style to home décor and DIYs. Depending on your brand you will need to know what kind of pin is needed. This is where rich pins come in and they are divided into four key categories each with its own specifications.
- App Pins
- Article Pins
- Recipe Pins
- Product Pins
The definition of each pin is self-explanatory from the title. App pins are an amazing feature that allow pinners to download your app without leaving Pinterest. For now, this is only compatible with iOS devices. For an article pin, you would need to include the headline, author, and a description of what was written. Recipe pins need to include the title, ingredients, cooking time, servings, and ratings. A product pin is all about the easy access to what can be purchased. Be sure to add a link to the landing page where the product is being sold in addition to pricing and availability. If you’re a wholesaler and your website does not sell the products, this is not a pin for you to use.
Adding these rich pins are a little more complex than just doing it yourself. Pinterest supports both Open Graph, Schema.org, h-Recipe (recipe pins), and oEmbed formats. Seeking a team for assistance would be the best bet for maximum reach allowing you to focus on other aspects of your business.
3. Make Sure Your Images are the Right Size
You’re in luck in this area as there are tools available that make your life much easier. The structured templates are in place to make your pinning process as simple as a few clicks. Choose your photo and drop them into the template. Using a template is better than trying to figure out and hoping that your calculations work. These are already done for you and there is still the space to be creative.
Visuals are everything!
Another tip for images is to include more than one. This is key for those that want to share a process. Even if you’re not sharing a how-to, you can group together similar images that relate to the topic. For example, if you’re selling furniture, you can create a pin, “3 Quick Ways to Make Your Home Cozy This Winter.” Again, the same templates that format the sizing have templates for you to drag and drop images with ease and layer text. Don’t forget to add your brand’s logo!
Ultimately, the goal of all images is to be clear of what you are trying to convey. This is for the image and text that goes with it.
4. Keep Your Descriptions Short
Now that you’ve created the image, it’s time to pin it. Don’t freak out with this one. Your description is a short explanation of what it is that you’re pinning. All descriptions need to be no longer than one to two sentences. Stick to the point of what the product is. It’s too easy to duplicate the text that is written over the image. Instead of completely writing it twice, switch it up with an added detail or two. Keep it positive and engaging so that pinners are more likely to click. The more helpful the details, the better.
Keywords are important and need to be infused in all descriptions.
Think of how you would search for that particular pin and include those in your description.
If you’re unsure, let the search engine be a guide.
5. Categorize Your Boards
Your boards need to be clear so that pinners know what’s inside. A board about living room décor should be stated as such. A new component that Pinterest added are subfolders, so you can be detailed in how you keep all your pins contained. Plus, you don’t have to move them around one by one. You can move up to 50 at a time.
Always make it easy to search!
For those that have used Pinterest in the past for personal use, it’s not a difficult tool to navigate. It’s actually fun to spend hours on end clicking the red Pin button over and over. For a business, there is more effort that needs to be put into it. Content specific to your brand needs to be designed versus just pinning what others share within your industry and those similar to it. The basics above are the foundation that will help lead you in the right direction.
Still don’t feel like you have the time for Pinterest? Feel like your brand doesn’t need it? Let 18Brandz be your solution! With out social media marketing service it is our goal to take your brand to the next level across all social media platforms.