Everyone’s heard of Facebook, Instagram and even Pinterest, but something new is always popping up. Oftentimes these newer players fade out of the limelight and are forgotten. That’s not what’s happening with Chinese-based TikTok, the social video app Gen-Z craze. What started out as a music app quickly became a powerful user-generated social experience through short videos. On TikTok anyone
Instagram has changed a lot over the years. Businesses have more and more tools at their disposal. At one time, marketers could only tell users to click the link in bio. If they liked what they saw on their feed, then users would navigate to the business’s website. Then, Instagram implemented product tagging and shoppable Stories. This allowed marketers to
As more and more retailers join the wave of futuristic shopping experience via Augmented Reality (AR) and Virtual Reality (VR) selling online becomes more exciting than ever. Macy’s now joins the shopping giants such as Walmart, Wayfair, and Amazon in the trend pf offering VR shopping experiences to its customers. Now, Macy’s customers can see how the cabinet, bed, table,
Back in 2006, Facebook dropped the “The” from the beginning of its name. And a year later, the social media site dropped the so and so “is…” from the user status update. These were huge changes according to many users of Facebook at the time.
As shown in a recent study, millennials want brands to be transparent. Its more important to them over politicians and their friends and families. Millennials are socially conscious and aware of the current challenges facing the world
The ever-changing digital landscape can make it both incredibly exciting and a little challenging to keep your marketing strategy ahead of the e-commerce trends. One of the newer contenders on the block is virtual and augmented reality.
The last few months have been very busy for social media app Instagram. To keep things fresh and exciting, they’ve been adding updates left and right to expand user interaction. But perhaps the most exciting addition is Instagram TV (IGTV).
Social media is the hub of human connection online. It is where people interact across borders and oceans to interact with one another as well as brands. The very size of users on social media sites such as Facebook, Twitter and Instagram
E-commerce is currently 10% of retail and only projected to grow in the coming years. The importance of an online presence cannot be understated. Just looking at e-retailer giant Amazon’s growth over the years would be enough to justify the necessity of e-commerce.
Social media marketing builds trust with your audience, and while there may be other ways in which you can sell your brand.